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Customer Experience: A key competitive advantage
A customer may forget what you sold them, but they will never forget how they were treated...
Leadership is first and foremost a state of mind before being a role.
Personal development plays a key role in this preparation, enabling leaders and managers to get to know themselves better, understand their...
Developing a culture of continuous improvement: a performance driver for businesses
Successful companies are those that embrace a culture of continuous improvement, a mindset that aims to constantly optimise...
The customer experience : Lessons from the luxury hotel industry
Professional services firms tend to invest significant resources in acquiring new clients. However, they often neglect their...
ISP Africa - Thematic dinner: The keys to commercial success: «The Customer Experience»
With over 6,000 members, the ISP (Institute of Sales Professionals) and its African branch ISP Africa, based in Dakar, is the...